Real World Gramatical Errors

I believe that the grammatical errors made in the real world advertisements were intentional. Advertisements need to catch the reader’s eyes. If an ad is boring, readers will just turn the page. Most of the advertisements were short, so the explanations had to be direct and to the point. A lot of the sentences were not complete and things were listed in bulleted form. The ads were written to match a specific discourse community. If the ads were intended for a formal and proper discourse community, then the writer would have written complete and perfect sentences. For example, the Jack and Coke ad is cool, mellow, and traditional. It proves to the reader that Jack Daniels is genuine. It speaks exactly the language it is supposed to for the discourse community it is after; it is persuasive. The Marie Callender’s ad is more formal. The sentences are longer, and more descriptive. The reason the writer did this was to introduce the history of Marie Callender. The information in the ad is more believable, and it tugs at a different emotion while reading it.